There are many methods of marketing on the Internet. All of them have a certain degree of value, but this value is usually a function of the relevance of the situation, context and environment. Many businesses still fail to effectively incorporate Search Engine Optimization (SEO) with other online marketing strategies. As the Internet continues to grow in scope and complexity, SEO remains the most reliable method of ensuring that search engines can locate, read and distribute relevant content to your target audience.

Search Engine Optimization

This term refers to a broad set of activities that increase visibility online and drive traffic to a website. The website design, layout and content determine the ability of the search engine to read the page and assign a page ranking. To achieve visibility on the Internet, the search engines must be able to read the page according to a specific set of rules.

Search Engine Marketing (SEM) and Social Media

Successful online marketing strategies incorporate social media with other techniques. Combining SEO with social media optimization is a particularly powerful strategy because it leverages the existing architecture of the Internet. Good keyword density and having social pages are positive attributes. Visibility on the Internet is a key to developing brand recognition, and business owners should consider this visibility as a kind of intangible asset.

When an advertisement appears on a webpage, the person who sees it may not immediately convert into a customer. However, an initial impression is created, and this can be developed by additional online social media management techniques. When a similar ad appears based on similar online search behavior, the potential customer is more likely to recognize the brand, and the association between the brand and the online activity is strengthened.

When this happens on a social media platform, the connection between the social activity and the product can be significant. Many advertisers believe that this strategy has a high impact because of the cumulative effect of brand exposure. The association created between the brand and the social interaction is significant enough to warrant investment. An example of this success is visible in a new generation of companies who address the concerns of their customers by producing fair-trade products and services.

They advertise a company process as much as the product because of new market demands. This provides a specific kind of value, and they know other companies are either unable or unwilling to compete with a process-driven ad campaign. For example, companies who advertise social benefits like paying a living wage to employees enjoy the most traction in this developing niche. This kind of ad grabs the attention of their customers and develops a very progressive style of brand loyalty. It can quickly go viral on social media because users want others to know about companies who are treating their workers fairly.

This particular strategy might not work equally well for every company, but it does demonstrate the powerful effect of developing an authentic connection with a loyal customer base. Marketing strategies should always be sensitive to social context. Social media can spread the message about the benefits of doing business with a particular type of organization, and leveraging this network has the potential to catapult visionary companies into a position of social leadership in an evolving online economy.

Pay Per Click Advertising and Online Marketing

Pay Per Click strategies receive mixed reviews from users. Some businesses find them extremely helpful, but others are less convinced of their efficacy in converting visitors into customers. Many online campaigns are also constrained to operate within a finite budget. Therefore, combining Pay Per Click advertising with other relevant online marketing strategies offers more long-term benefits than using PPC alone.

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When I am talking to business owners about their website, and why it is not ranking, many times I get the question, “ In order for your Search Engine Marketing services to work do I need to re-design my website?”  The short answer is no, but would you take a golf cart to Le Mans?  You don’t have to completely re-design your website, but we wouldn’t be talking if you were pleased with your website’s results so let’s take a look at the car (website) first before we discuss the fuel (Search Engine Marketing.)  Most business owners I meet with think they have addressed their website marketing needs because they have a website.  It may not get them business or drive much traffic, but the simple fact they have a website allows them to check off that task and wonder why their business isn’t growing. Many times their first website was built by a friend, child or part time web designer that has no clue about Search Engine Optimization.  The website may look good and talk about the products and services of the company, but without SEO architecture and content focus, the site will never rank in the search engines or on the clients preferred keywords.

So when you begin SEO marketing activity, it will improve the ranking of the website, but the results will not be near as successful if the website was built for SEO.  I like to compare it to putting high octane performance fuel in a go cart.  At the end of the day, it helps, but doesn’t get you there very fast. So my recommendation in most cases of a website re-design is to completely start over.  Build the website focused on the key words you are going after with a clear, focused, call to action.  The goal in any website is to have a visitor do what you want them to do, but they will never get that chance if they don’t find your website.  By building your website with the basic architecture of SEO: Keyword focused Title Tags, Keyword focused Header Tags, SEO Copywriting, Sitemap, etc. you can create a website or performance car ready to fly with online marketing activities.

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Welcome to Bizopia! The perfect place for website design, search engine optimization, and social marketing! The highly focused, Houston management team at Bizopia has been in the web design business since 1993, and has continued to grow with all the changes in the internet. With the advent of search engine optimization, and social marketing sites like Facebook and My Space, proper web design is a MUST!

Bizopia follows Google and Yahoo design strategies, and strives to keep all sites up to date through our SEO program on a continuous basis. Anyone can build a website today with all the software available, but not everyone can do it properly and guarantee you traffic to your site, thus increasing your visibility on the world wide web.

Bizopia offers packages with professionally designed, custom websites complete with blogs, search engine optimization programs, link building, pay per click advertising, social media optimization and old fashioned face to face contact with the people designing your site. If your website is your company’s face to the world, why wouldn’t you want a personal relationship with your website design company? Using a company that has proven search engine strategies for internet marketing purpose, pays off. We’ve been doing this in Houston for a LONG time!

Call today and see what Bizopia can do to help you GET FOUND and be successful on the internet!

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