What is Search Engine Optimization?

SEO or Search Engine Optimization is the implementation of an online strategy to increase organic traffic from unpaid sources to the website. A successful SEO strategy achieves higher rankings for the site in search engine results.

How Does A Business Benefit From SEO?

Search engines, such as Google, Bing and Yahoo drive 85% of all website traffic.  Studies show that 79% of search users do not look past the first page of search results and 42% visit the top result only. In essence, to be found today online, a business needs to appear at least on the first page of search results for their keyword or main topic.  Using SEO strategies increases your chances of being noticed by organic search engine traffic and putting your business at the top of search engine rankings.

How is Search Engine Rank (SER) Determined?

The most popular search engine, Google, uses a custom algorithm to return search results relevant to the keyword.  Though the exact criteria used by Google to rank sites is a closely guarded secret, your leading Houston SEO firm, has developed our own SER criteria that moves customers to the top of the search engine results for specific keywords or topics.  We constantly adjust our custom strategy to reflect any changes in the ranking system made by Google, as they accommodate new technology and developments.

Can I Successfully Implement An SEO Strategy On My Own?

The basics of SEO are online for you to attempt and the SEO do it yourself approach can make an improvement in your SER. Many businesses quickly learn that SEO is not a one time set up or design, but requires an ongoing strategy to navigate to the top of SER and maintain that high position.  This requires specialized knowledge and dedicated time to react to the private, frequently adjusted algorithm used by Google.  When SEO is done poorly or incorrectly, Google may disregard the site entirely, leaving your business lost online.

Hiring someone to manage your SEO dramatically improves the online brand visibility of your organizations, which in turn drives potential customers to your brand and site.

How Do I Know The SEO Strategy Is Successful?

Before beginning, we conduct research to create a baseline for organic traffic, develop a strategy and target SER for later comparison.  After the SEO strategy is developed and implemented, the SEO firm tracks the search performance to assess the success of each step.  With the use of advanced analytics, frequent research and other custom tactics the results of the SEO strategy will be measured and tweaked every step of the way to reach that coveted first page or top SER.

How To Get Started?

SEO begins with an evaluation of current SEO strategies for the business including measuring any current success from which a custom SEO strategy may be developed. Once the website is created or redesigned using SEO strategies, other online activities may be recommended, including, link-building, pay per click ads, engaging on social networks, press releases and blog writing are implemented to increase the effective return of SEO.

Bizopia, the perfect place in Houston for web design & SEO, offers free website evaluation to get your business started with a new SEO strategy.

Lisa Henley Jones

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The rapid growth of social media and social networking is changing the traditional marketing model for small businesses. Engaging online with social media allows a small business to push their brand directly to their customer base, engage their clients, provide better customer service, and target niche markets at a lower cost than traditional marketing.

The benefits to a business engaged in social media go far beyond the most obvious direct marketing opportunities. Actively participating in social networking will increase search engine optimization (SEO), and lead generation and customer loyalty. Search engines, including Google, are incorporating social media pages, such as Facebook, Twitter, LinkedIn and Google+, and the content found on them, in their formula to generate search engine results (SER). Activity on these social networks now positively affects your SEO and SER.

This online engagement presents a public face and personality for your company, increasing the potential for stronger customer referral and loyalty.  People want to connect with or develop a relationship with a business that they are interested in, or comes referred by friends. They also want the opportunity to sneak a look behind the scenes of your operations.

A social media presence does not happen overnight, but through a well-developed strategy focused on clear goals. When starting a social media strategy, many small businesses prioritize three goals: Increased Brand Awareness, Improved Customer Communication, and Greater Sales Reach. These goals may and should be customized for each company and adjusted as the social media strategy progresses. As people spend more time on social media the opportunities for small businesses to develop engaging and productive business social presence increases.

The cost of traditional marketing to obtain this level of personal connection with the customer base would take a serious bite out of the budget for most small businesses, whereas the cost of hiring a company or consultant to manage the social platforms and engagement is much less. An investment in social media with a proven Social Media Optimization company gives businesses a great opportunity to reach their customers, potential clients and others in their industry.

Lisa Henley Jones

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The many benefits of SEO for small businesses include:

1. Cost effectiveness –SEO is one of the least expensive marketing options available; costing a fraction of a major marketing campaign.
2. Targeted traffic source – Using targeted keywords, your website will be found by customers already searching for a business offering your goods or services.
3. High ROI – The return on investment for businesses utilizing SEO strategies is much higher than those of traditional media marketing campaigns or other types of online marketing.
4. Functional website – Websites developed using SEO principles are functional, easy to navigate and customer friendly.
5. Increased brand visibility – Through link building, your company will be discovered on qualified, relevant sites increasing visibility and marketing beyond your immediate circle.
6. Measurable results – Many tools are available to accurately track the positive results of SEO on your site.
7. Increased traffic and sales – SEO increases the organic traffic to the site, which naturally increases your opportunity for greater sales.
8. Create Relationships – Building links with other relevant websites provides the opportunity to create relationships and spread brand loyalty online.
9. Global Marketplace- Small businesses are no longer limited to a local or regional marketplace because of their ad budget.  SEO principles increase web presence in a specific market area for local services or niche marketplaces.
10. Level the playing field – Millions of people visit the internet daily. You no longer need a major marketing firm to get your company, products and services in front of potential customers just strategic SEO.

Search engines want to return high quality, relevant results at each search.  With your website optimized for search engines, your site will rank at the top of search results, generate targeted leads, and open your small business up to the global marketplace at a cost effective price with a high ROI.

Lisa Henley Jones

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Why then, as a business, aren’t you trying to figure out a way to use some type of a social media marketing strategy? I’ll tell you why. You don’t have a clue where to start. Bizopia can help. Some of my friends and business associates ask, “what is social media marketing?” It is simply a sub-category of our online marketing and optimization strategies that shouldn’t be ignored by anyone.

Realistically, you don’t have time handle your own social media marketing, right? You are running a business and just don’t have time or the staff to sit down and blog, tweet, post in odd places, Facebook, etc. like you should be doing in this ever-changing, technologically savvy world. We get it. That’s why we’ve integrated social media into our search engine marketing strategies – ALONG with our websites. When we design or redesign our websites and copywrite, these SEO services can be handled for you on a daily basis. See, not so scary anymore. Someone else can be doing it for you.

Bizopia, Houston’s leader in SEO (Search Engine Optimization) and social media optimization, builds custom websites correctly the first time. With our seasoned website design guys and through extensive research and frankly “time on the net” experience, we have developed strategies that will get you found on the internet and more importantly, strategies that will get you found in the correct niches and target audiences.

Call Bizopia today and let’s get started helping you GET FOUND on the internet. 832.327.3230

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As you might expect, Google owned YouTube.com ranked the highest on the list with 146.3 million unique viewers. Second on the list….wait for it…wait for it….Facebook, with 58.6 million unique viewers for a total of 243 million viewing sessions. Yahoo! sites came in third with 53.9 million unique viewers. Wow! Facebook – number 2?

Website Design. With the above mentioned numbers, why on Earth would you NOT have a online video on your website? It’s yet another marketing tool that can be used to reach a specific audience. When websites are designed correctly, and every opportunity is exhausted to get all of your pertinent information out there for the world to see, great things can happen.

Our goal at Bizopia, Houston website design and internet marketing company, is to combine all of the latest trending techniques to get companies at the top of the search engines so you CAN be found. Everything from properly designed pages, constant search engine optimization, internet video, and proper application of social media marketing tools, is available with one company. Why organize multiple agencies, when you can get it all in one place? It’s like one-stop-shopping, my dream come true.

Call Bizopia today, and let’s get started on your new website, or revamping your old site. Old isn’t good enough in this day and age. Call today! 800.372.8552.

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The reason I never really cared for Bing as a search engine was that I don’t really want a computer trying to figure out what I’m looking for. If you’ve never tried Bing before, try it. As you type a word into the search bar, it immediately starts guessing at what you are searching and presenting it via drop-down menu. Example: You are looking for a Mexican restaurant in Stafford, Texas, and you type in the bar:   mex  . Before you finish spelling Mexican,  the search engine is throwing up Mexico, Mexico City, and other cities and states in Mexico. THAT’S NOT WHAT I’M LOOKING FOR. This is considered “instant search.” The SE’s (search engines) think they know what I’m looking for……………well, they just may be wrong.

Now, more than ever, is the time to make sure you website design is correct (all over) because those sites that were organically ranking in the top 8 or so because of age of url, or absolutely specific geographical keywords, may get lost in all the shuffle.  I’ve already started moving things around for my current clients. And that’s what I do for a job – I have the time. Do you have time to do that for your business? Probably not.

Call us at Bizopia, Houston Website Design & Search Engine Optimization company,  today – 832.327.3220 and let’s talk web design and SEO strategies. You should make this a priority because of the constantly changing arena of search engines. Can you really afford to sit and let everyone else make their move? Think about it.

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To tweak, or not to tweak?  Keep your current site or start from scratch? Those are the questions you need to ask in this online marketing, web-centered world. Sure, there are ways to gain exposure without hiring a professional website design and search engine optimization company, but seriously, do you really have the time and the resources to provide maintenance to your site daily? Do you really have the time to do in depth research on your competitors – and to do it often? That’s why we feel it’s best for you to do what YOU do best, and to let us do what WE do best – and that’s to help you get noticed by the major search engines, attract new customers and clients, and to gain on that number one spot that everyone has their eye on.

Call today and let BIZOPIA, Houston’s SEO Company, get you noticed!

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So when you begin SEO marketing activity, it will improve the ranking of the website, but the results will not be near as successful if the website was built for SEO.  I like to compare it to putting high octane performance fuel in a go cart.  At the end of the day, it helps, but doesn’t get you there very fast. So my recommendation in most cases of a website re-design is to completely start over.  Build the website focused on the key words you are going after with a clear, focused, call to action.  The goal in any website is to have a visitor do what you want them to do, but they will never get that chance if they don’t find your website.  By building your website with the basic architecture of SEO: Keyword focused Title Tags, Keyword focused Header Tags, SEO Copywriting, Sitemap, etc. you can create a website or performance car ready to fly with online marketing activities.

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Bizopia follows Google and Yahoo design strategies, and strives to keep all sites up to date through our SEO program on a continuous basis. Anyone can build a website today with all the software available, but not everyone can do it properly and guarantee you traffic to your site, thus increasing your visibility on the world wide web.

Bizopia offers packages with professionally designed, custom websites complete with blogs, search engine optimization programs, link building, pay per click advertising, social media optimization and old fashioned face to face contact with the people designing your site. If your website is your company’s face to the world, why wouldn’t you want a personal relationship with your website design company? Using a company that has proven search engine strategies for internet marketing purpose, pays off. We’ve been doing this in Houston for a LONG time!

Call today and see what Bizopia can do to help you GET FOUND and be successful on the internet!

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