The latest viral video craze on the Internet, with more than 500 million views, is Gangnam Style by Korean artist Psy.  What makes it so incredibly popular?  Is it the quirky dance, the techno beat, or the over the top style of the video? As a Houston small business, would you love even a fraction of their half a billion views for your video or website?

If so, do SEO Gangnam Style!  By utilizing video SEO, you can direct massive amounts of organic traffic to your small business site. YouTube is the second largest search engine behind only their parent company, Google, and internet sites with video consistently have higher SERP (Search Engine Result Pages). As the third most visited site on the internet and with more than 14 billion video views a month, the popularity and power of YouTube is only increasing.  This growing size and importance of YouTube has made internet video marketing a necessary SEO strategy for Houston small business.

People love videos because they provide entertainment, pizzazz, and a bit of excitement. When visiting a web page, a well-placed video will grab attention unlike most text.  A well-produced video can inform a potential customer about what you do in a shorter amount of time than paragraphs and paragraphs of text on the page.  And, people remember what they watch 3x better than what they read.

Your small business video must be well placed, well produced and represent your business message to be credible.  It should define and represent your business style and business personality.  Some choose to make their video quirky or funny, but most are simply straightforward.   No matter what you put in the video, it must represent your brand and relay your message to potential customers.

We know that search engine companies like Google are placing increasing importance on social signals for rankings and video is integral for successful social media.  People watch and share video with friends via Facebook, Twitter, LinkedIn, Google+ and Pinterest faster and easier than ever before.  Placing a video on your business site, adds another building block to your Search Engine Optimization strategy. The size of YouTube and importance of social media make video SEO a necessary technique in the SEO arsenal of any Houston small business.

Bizopia, the solution for Houston Search Engine Optimization, offers a premium video SEO package to make your Houston business stand out in the crowd.

Lisa Jones

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Should your website speak for itself? Seriously? Here’s why it should. The global leader in measuring the digital world, comScore, released the U.S. Online Video Rankings for August 2010 today. This report suggests that 178 million U.S. internet users viewed online video content in August 2010. The numbers compute to an average of 14.3 hours per viewer. FOURTEEN HOURS? Oh my. That 178 million individual viewers racked in 5.2 billion online viewing sessions during August alone.

As you might expect, Google owned YouTube.com ranked the highest on the list with 146.3 million unique viewers. Second on the list….wait for it…wait for it….Facebook, with 58.6 million unique viewers for a total of 243 million viewing sessions. Yahoo! sites came in third with 53.9 million unique viewers. Wow! Facebook – number 2?

Website Design. With the above mentioned numbers, why on Earth would you NOT have a online video on your website? It’s yet another marketing tool that can be used to reach a specific audience. When websites are designed correctly, and every opportunity is exhausted to get all of your pertinent information out there for the world to see, great things can happen.

Our goal at Bizopia, Houston website design and internet marketing company, is to combine all of the latest trending techniques to get companies at the top of the search engines so you CAN be found. Everything from properly designed pages, constant search engine optimization, internet video, and proper application of social media marketing tools, is available with one company. Why organize multiple agencies, when you can get it all in one place? It’s like one-stop-shopping, my dream come true.

Call Bizopia today, and let’s get started on your new website, or revamping your old site. Old isn’t good enough in this day and age. Call today! 800.372.8552.

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